Can You Transform Your Love Of Travel Into A Business Idea?
The answer to the question that we have presented in the title of this article is almost certainly yes. However, it’s worth expanding and exploring this idea further. If you explore the different corners of the online world, you will stumble upon many people who seem to spend their entire lives traveling and you might find that idea incredibly attractive. Some people feel most comfortable when they are in the air or in a hotel. They don’t want to be tied down to a home and certainly not to an office. If that sounds familiar, then it’s important to explore whether this is achievable and how people do it.
As you’re probably aware, traveling costs money and thanks to the coronavirus pandemic it’s probably going to get more expensive in the future. It’s a problem but it’s not one without a solution because there are ways to make money while you travel. We’ve spoken about this before but what we want to look at now is how you can base traveling around the construct of a business. That’s something different and it’s actually far more attractive as a concept for one clear idea. If you have a successful business that is tied to you traveling the world, then the money will always be flowing and you can continue to do what you love.
While there are a few different options to consider here the general one that you should explore is a travel website. You might think that you need set skills or knowledge to set up a successful travel website. However, you’re about to find that this isn’t the case and any knowledge that you need can easily be learned.
So, let’s get started.
Setting Up Your Website The Right Way
First, you need to make sure that you are getting your web design right. Usually, you will need to confer with a web designer to complete the project for you. This is recommended unless you have your own skills and experience in website design. If that’s the case, then you might just get away completing it yourself.
One thing to avoid is relying on a cookie-cutter design offered by services like WordPress. The problem with these is that it will mean that your website doesn’t stand out the way it should. Remember, you’re definitely not the only person trying to make money off a travel website. You can’t afford to start on the wrong foot.
It’s at this point that you might be wondering about the cost of your business. Can you set it up with no money in the bank? We’re afraid not and you’ll be looking at a starting budget of at least $3000. You can save or borrow this depending on your situation but if you start a travel business with nothing it will fail. You must have the right pieces in place from day one. A key aspect is ensuring that your website looks professional and that you seem successful.
Of course, you also need to make sure that people can find you and the content that you are providing online. To do that, you need to think about SEO and optimizing your website the right way. You might have heard of SEO before but it’s not quite just about adding keywords and links.
SEO is an umbrella term and you should use some of that recommended $3000 budget to hire the services of an SEO company. They will keep you on the right track and ensure that you are making decisions that will guarantee your business is found.
But it’s not just about ensuring that your site is optimized. You need to go beyond this and use social media to gain attention too. There are numerous social networks that will be useful for a travel website. Instagram is definitely going to be a key part of your business model because it’s visual. You can provide beautiful images of places that you have travelled to. Twitter is great too because you can keep people updated on your plans. Facebook is useful because it provides a personal connection with your audience and that’s going to be vital. It’s going to give them a reason to keep checking out your content.
There’s no set rule about how to succeed when building a professional identity on social media. However, you will need to be consistent and post regularly. At the same time, you need to make sure that any posts you complete or content you publish matches the high standards of quality you started with.
The Right Content
There are ways to offer both products and services as part of a travel website. However, your main product is going to be the content that you deliver. You need to ensure that you get the content right, so how should you do this? Well, there are a few options here. First, you need to make sure that the content is personal and unique. A lot of travel writers cheat and essentially spin other content that they find online. People that explore travel websites are looking for two things.
They want a personal connection and a personality that resonates with them. They also want a backstage pass to places that they haven’t visited and may never get to visit. Some people will be looking for tips before they travel. Most will be looking to live vicariously through you. The right content will allow them to do this but only if you can actually provide the experience they are looking for.
Real depth will be key and real experiences will ensure that they keep coming back for more. You can hire writers to fill up your content numbers and ensure that your website always has fresh things to read but you need to be careful here. They have to be able to match the identity of the brand that you are building and they have to be consistent with your voice. Unless you specifically announce guest posters, then everything should seem like it’s coming straight from your mouth.
How do you make money from a travel website? It’s true that you don’t directly get money from writing fantastic content that people love. That’s not how the world works. What you can find is that as your site gets more popular, businesses and brands will start to notice. They will want to connect with you and use your website as a way to connect with their own target audience. You have to provide them with a way to do this.
Sponsored content is a great option. However, again it needs to match the same quality that your audience expects. If it’s obvious it’s a sponsored post then this could slowly but surely hurt your brand reputation and that’s probably the last thing that you want.
You may also need to be proactive about forming these connections with these brands. It’s possible that you’ll have to seek them out for yourself and ensure that they understand who you are as well as what you can offer.
It’s important to remain professional when you are forming these connections. You need to present yourself as someone that can help them achieve their goals. You also need to be a voice that people trust and depend on. Again, this ties back to creating some killer content.
We hope this helps you understand how travel can become a business idea. At the very least it could fund your next adventures to different countries. It could even become the only source of income that you need.
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