Planning Your First Business-Charity Fundraiser
Charity partnerships are great for businesses for a number of reasons. Firstly, it allows you to give something back to the local community and give your business an increased sense of purpose. Secondly, it’s a great PR opportunity because it shows potential customers that you are interested in helping others and people feel that their money is going to a good cause if they buy products or services from you. It is particularly good for local businesses that want to position themselves as part of the local community and build trust with potential customers in the surrounding area.
Running fundraising events in partnership with a local charity is a great way to boost your profile and give back at the same time but, if you have never done anything like this before, planning it can be a struggle. However, if you follow these important tips, your first charity fundraising event will be a huge success.
Finding The Right Charity
Choosing the right charity to partner with is very important. You can’t just choose any random charity, you need to look for charities that are meaningful to you and to people in the local area if you want people to attend your event. Local charities are always a good choice because the local community will be more invested in their work. It is also a good idea to choose a charity that benefits from working with your business in some way. For example, if you run a sports attire company, why not partner with a charity that runs sports clubs for disadvantaged kids?
Set A Fundraising Goal
Once you have chosen a charity, you need to set a fundraising goal. Having a clear goal in place makes people far more likely to donate and attend the event because they can see the impact of their support as you get closer to the goal. When you are setting a goal, it is important that you are ambitious but you also need to be realistic because it will be a big let down for attendees if you don’t get anywhere near your goal. If you are having a hard time deciding on a goal, visit www.donorbox.org for some great tips.
Give Recognition To Donors
Although people are giving their money to support the charity, it is still important that they get the recognition that they deserve. You could build a small monument with engraved bricks (you can get them made on sites like www.brickmarkers.com) with the donor’s names on them. You should also post a list of names on your website and social media pages thanking people for their support. These small tokens of recognition will make people more likely to donate again in future and encourage others to do the same.
Use It As A Networking Opportunity
Although your first priority should be raising money for charity, you still need to go into the event with a business mindset. Events like these are a great opportunity for networking, so think carefully about who you invite along, and make sure that you have plenty of business cards with you on the day.
As long as you keep these important things in mind, your first charity partnership event should be a huge success.