6 Ways To Use The Internet To Grow Your Business
For the thirteen countries that account for over 70% of the world’s economy, the internet generates 3.4% of their GDP. According to the McKinsey Global Institute, the internet contributes more to 70% of the world's economy than utilities and agriculture. Indeed, the internet has had a profound influence on the business world in recent times by modifying the way businesses operate, create, advertise, and share information. Companies seeking to grow in today’s business climate cannot do so without the internet. So, are you looking for ways to grow your business with the help of the internet? Here are six strategies for you to consider.
1. Invest in a good website
Having a website is a no-brainer for companies in the modern business world. A website is one way by which a business can establish a robust online presence. It advertises your business for all to see, just like a shop’s display window showcases its worth to all who pass by. Data from KPMG indicates that 55% of people will look for reviews and recommendations online before purchasing something, with 47% visiting the business website. Consequently, it is vital to create a good website that is well optimized, in order for your business to attract your target market. It would help if you took advice from seasoned executives like Deepak Agarwal, who discuss various website improvements that you can undertake to enable your business to grow more efficiently.
2. Be mobile-friendly
Research indicates that over 50% of people browsing the internet use their tablets and smartphones. All businesses therefore need to have a mobile-friendly website. Around half of your consumers will feel alienated without a website that is easy to use on their devices. Being mobile-friendly would require making your website responsive, meaning that it can automatically adjust to the layout of the device viewing it, allowing easy navigation. A good mobile-friendly website will also need to be fast and have a proper format. An estimated 53% of people will leave a site that takes more than three seconds to load completely on mobile. You should invest heavily in optimizing your website for improved performance to facilitate business growth.
3. Try content marketing
According to HubSpot, companies that have a blog get 97% more links to their website. Small businesses with blogs also have 126% more lead growth than companies without one. Content marketing will increase your brand awareness, increase traffic to your site, and grow your social following. Indeed, the phenomenon has evolved to be so beneficial to various companies that 73% of brands hire someone as their content strategist. Therefore, it will be prudent to consider engaging your audience through a blog on your website to help grow your business.
4. Social media marketing
Social media has become such an integral aspect of an online presence that one cannot easily avoid it- even in business. All social media platforms have highly engaged users, and organizations are taking advantage of this by making advertisements on social media a crucial part of their marketing strategy. Studies show that nearly fifty million businesses have Facebook pages to interact with their customers. The various social media platforms offer a cost-effective and wide-reaching means by which you can popularize and grow your business.
5. Search Engine Optimization
Search engines generate a reported 90% of all web traffic. Using SEO helps businesses by increasing their visibility and exposure in the results of search engines, making it easier for them to attract potential customers. Another study also reveals that 81% of people will look at products online before making an in-store purchase. Consequently, consider hiring a good SEO company that will drive traffic towards your site, which will be a long-term contributing factor to your business growth.
6. Video marketing
A reported four times as many people would prefer to watch a video advertising a product than read about it. As a result, video marketing has fast become one of the most prominent means by which businesses can advertise themselves. The statistics reveal that having video content on your site alone can boost traffic by about 157%! People also tend to stay on sites for twice as long because of video content. There appears to be still much of a demand for video content, as 43% of consumers admit to wanting more video content from marketers. You should use video marketing to increase the popularity of your business and help it grow.