5 Tips For Growing Your Small Business
Small businesses with big dreams need to create the perfect roadmap to success. There are plenty of things that you can do to grow your business and take your brand to new heights. To help you create an effective growth plan, let’s take a look at five areas of focus. As Richard Branson once said, ‘ A big business starts small.’
1. Video Marketing
According to Optinmonster ‘, 87% of video marketers say video has increased traffic to their website.’ There are plenty of ways that video marketing can help to grow your small business:
Boost your credibility: A well-executed webinar or live stream can serve as a powerful way to boost your credibility. People look to video content to learn about industry themed topics as well as to learn about brands. Those who put out the best educational content become thought leaders. Once you’re seen as a credible voice in your industry, your small business will start to grow.
Convert more leads: Influencer Marketing Hub recently reported that, ‘Incorporating video on a landing page can boost conversions by 80% or more.’ With stats like these, it’s plain to see that your biz needs video to boost growth!
2. Authentic Branding
Oberlo stated that ‘86 percent of consumers say authenticity is important when deciding what brands they like and support.’ Authentic brands are viewed to be genuine, reliable and respectful. Authenticity may sound like a simple enough concept, but it can be a challenge for corporations to be perceived as ‘real’ and even ‘human’. The key is to remain very honest about your values and your mission. You should create transparent policies and seek to build an emotional connection with your audience. Start by using your brand storytelling to demonstrate the authenticity of your company.
3. Consistently Analyze Your Performance
It’s difficult to make progress if you are not aware of your strengths and weaknesses. It’s crucial to analyze the performance of your business regularly. There are many different ways that you can do this, and you can start by analysing the performance of your marketing campaigns. Tools such as HotJar, Mixpanel and BuzzSumo are all useful tools to analyze your marketing performance.
4. The Right Talent
To build a successful business, you need the most talented and creative team that you can find. To support your recruitment process, it can be useful to use digital hiring software. With digital hiring software, you can automate the tedious tasks and use AI. You can set creative interview tasks using a digital platform and speed up the onboarding process too.
5. Keep On Learning
Most importantly of all, you’ve got to keep on learning about your industry, doing so will allow you to create the perfect roadmap for growth. Research your competitors and use the data that you find to your advantage. Educate yourself on the dos and don’ts of running a business. Whether it’s the best practices of running a marketing agency or funeral home mistakes, ensure that you keep your research industry-relevant. Industry specific research will allow you to gain actionable insights to inform your next moves.