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Digital Marketing Tips And Trends For Your Up And Coming Business

Digital marketing is imperative for businesses today. Read on for critical advice.

Getting your domain name right

If you are to establish a presence online, you are going to need to choose a domain name. This is a pivotal part of building your online identity, as it has a massive impact on your visibility and your overall brand. 

When building your website and looking at what is the best website builder, try to find one where you can buy a domain too.

Read on to discover some of the common mistakes business owners make when buying domains so that you can avoid making them.

Making it difficult to spell

If you can, you should avoid any words that are difficult to spell. This includes words that have different spellings for different cultures, as well as homonyms, i.e. 'peace' and 'piece.'

Incorporating characters other than letters

When it comes to communicating a website URL that contains dashes and/or numbers, there can be a lot of confusion. You are going to spend a considerable amount of time continually explaining that the numbers are either typed out as a number or spelled as a word, or indicating what sort of special characters go where.

Selecting a domain name that is too similar to another website

You need to come up with a site URL that is unique to your website, reflecting your brand image and what your website is all about. If you simply copy another website, you won't have a strong brand recall and recognition.

Making it too long

You also need to make sure that your domain name is not too lengthy. After all, the whole aim is to get people to visit your website with ease. A lengthy domain name can work against this, especially when it comes to people that are trying to get into your website from a small touchscreen device, like a smartphone. People may also struggle to remember your URL if it is long, reducing the chances of them visiting your site again in the future.

Using HubSpot to generate contacts 

For those who are unaware, HubSpot is an inbound marketing and sales platform which helps businesses attract visitors to their websites, convert leads, and close customers. However, for this to be the case, you need to know how to use HubSpot effectively. One key area that this software assists with is lead generation.

Manual input

There is only one place to begin, and this is with manual input. When you log into HubSpot, you will see that there is an ‘add contact’ button. This enables you to manually fill in all of the fields for a contact. This is great for the likes of walk-ins and telephone enquiries. Whenever a customer gets in touch, a member of your team can take their details and input them manually into the software with ease.


Another option is integration. This involves importing contacts from a pre-existing database. All you need to do is export your records from your current system, and you can then import them into HubSpot with a few clicks.

Prospects tool

One of the most useful features of HubSpot is the Prospects tool. This tracks companies that have visited your website through their IP address. To view these details, you will need to add the HubSpot tracking code to your site. All you need to do is head to Reports, then Analytics Tools and click on Prospects. After this, click Actions, and select View Tracking Code. Once you have done this, the Prospects tool will start populating all site visits.

Offline resources

You can also add contacts to HubSpot from an offline source. There are many different ways a contact may be added from an offline source. This includes the following:

- Contacts created via the conversations tool

- Contacts created via the documents tool

- Contacts created via HubSpot Sales

- Contacts imported into HubSpot

- Contacts created via third-party software

- Contacts created by using the events tool

- Contacts created by manually adding them

- Contacts imported via Salesforce

- Contacts created via forms submitted from a filtered IP address

- Contacts created directly using Contacts API

Live chat

You can also capture contact information when you are using the live chat feature. There are tools that can do this automatically such as Zapier.