Tips On How To Make Your Small Business Stand Out
If you have a small business, you might be finding it hard to get to the next level. If not, that's great keep doing what you are doing, if you are struggling, keep reading for some tips on how to make your business stand out.
Customer service is key
When a potential customer is looking to purchase an item from you, they might head to your reviews. No matter how good your product is if your customer service rating is low, potential customers will more likely look somewhere else. That's why it is imperative your customer service is top-notch. This doesn't just mean being polite and proactive when answering emails, it means finding helpful solutions to please your customer but not leave you out of pocket in return.
Pay more attention to your packaging and delivery
When a customer receives their items, you want them to be wowed. Putting effort into your packaging shows the customer you are passionate about your product so they should be too. Implementing simple changes such as wrapping your product in tissue paper, interesting a thankyou note, or chucking in a free gift, customers appreciate the experience and will tend to buy from you again. When it comes to the delivery, chose a reliable courier, if your product keeps getting lost or delayed that can reflect poorly on you. If you are just starting out, you can offer free local delivery by using your own car or truck to deliver. Make sure your truck is covered by a tarp to protect your parcels, Brumleve a reputable tarp supplier says 'Whether it is bad weather or flying debris, our 100% waterproof nylon tarp will keep your product dry and safe inside.
When you think of a great idea you will find that someone else has probably already done it, don't let that discourage you. There are thousands of the same product being sold, you just have to make yours different from the rest by adding a little of your own personality to make it unique.
Create a loyalty scheme
To keep customers coming back, having a loyalty card or scheme in place will help you do this whether it's to receive a discount or get a freebie customer love to feel as though they are important or getting something free. The benefits of a loyalty card make the customer want to spend more so they can stamp their card and receive their reward.
Starting a blog is an excellent idea as it allows the customer to get to know you and the personality behind the brand. A blog makes it more personal and customers tend to buy people, not products, so if your product is lacking personality, but the customer likes you, they are more likely to buy the product.
We hope you found our tips helpful, now its time to implement them into your business and start making it stand out. Need help budgeting check out Tips When Budgeting For A New Business.